REMIX : COMMUNITY WORKSHOP AS MARKETING DEPARTMENT
Publication series
(2019 - Ongoing)
REMIX: Community Workshop as Marketing Department is an ongoing project that aims to transform gallery workshops and their participants into an extension of the gallery marketing department. During each community workshop, participants create posters to advertise the current gallery exhibition. These posters remix fragments of institutional branding, official exhibition documentation, and pre-existing marketing materials. Working alongside the gallery marketing team, the alternative posters are displayed across existing advertising locations, displacing official advertising material from display boards. The posters are additionally circulated online, re-promoting the exhibition through the gallery’s website and social media accounts. The entirety of the allocated workshop budget and workshop fee is redirected to maximise the gallery’s marketing campaign.
Each workshop is documented in the form of a short publication.
Link to PDF
Publication series
(2019 - Ongoing)
REMIX: Community Workshop as Marketing Department is an ongoing project that aims to transform gallery workshops and their participants into an extension of the gallery marketing department. During each community workshop, participants create posters to advertise the current gallery exhibition. These posters remix fragments of institutional branding, official exhibition documentation, and pre-existing marketing materials. Working alongside the gallery marketing team, the alternative posters are displayed across existing advertising locations, displacing official advertising material from display boards. The posters are additionally circulated online, re-promoting the exhibition through the gallery’s website and social media accounts. The entirety of the allocated workshop budget and workshop fee is redirected to maximise the gallery’s marketing campaign.
Each workshop is documented in the form of a short publication.
Link to PDF
REMIX #01
Digital Spreads from Publication
(2019)
Digital Spreads from Publication
(2019)